Client

Youtooz

Goal

Redesign the Youtooz website to be more user friendly

Strategy

Following the current Youtooz brand, I focused in on making sure there was obvious and consistent navigation on each page

Home Page

They often utilize a count-down as their heading and emphasize the newest items. Scrolling down reveals more new and available items. Navigation is limited to a “See All” tab and searching based on key words.

Main Store Page

Shows off items with plenty of color and illustrations. Navigation is entirely absent. Items appear to be organized by time released; there could be a benefit to having additional options to organize merchandise by content creators, internet culture, pop-culture, etc.

Item Page

The item is the focal point and there is clear navigation for multiple views of the item. Copy on this page has a good amount of wit, but it needs to be broken up into multiple paragraphs. More color could be used and (for sold out items) the link to scalpers could be replaced with a way to request that the item be re-released.