Museum of Broken
Relationships Rebrand
Branding / Collateral Design / Ad Campaign
Client
The Museum of Broken Relationships
Goal
Develop a new brand that communicates the emotional aspects of the museum
Strategy
Make a flexible brand focused around the 4 most prevalent emotions of the museum: anger, confusion, sadness, and acceptance
Current Brand:
They use simple typography, simple shapes, and a rich purple for their current branding. Looking at their merchandise shows that they could benefit from a unified brand.
Step 1: Ideation
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This moodboard was drawing on the black and white and sterile environment on the interior of the museum. I did not go with this idea because it felt too subdued.
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This moodboard was focused on the textures and imagery of abandonment and neglect. I used this moodboard as an inspiration for the color palette.
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This moodboard was me exploring the expected imagery of hearts and pink and reds. I ended up keeping some of the scribbling and matte look.
Step 2: Logo Design
Using the four emotions as inspiration, I decided to create 4 logos that could be used interchangeably. After playing with different treatments of illustration and color, I decided on a more abstract treatment that could be easily manipulated.
Step 3: Brand Guidelines
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I had already found Octin Spraypaint while designing the logo, so I selected 2 secondary types faces that would balance it out by being cleaner and more whimsical.
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Going back to my moodboards, I put together a color palette that falls between the expected red of heartbreak, a yellow of desolation, and an off-white of loss.
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With the color picked out, I put together a simple guide regarding how they could and couldn’t be used together to preserve legibility and visual interest.
